About Sway
The night gets planned in five group chats. Nobody decides.
Sway exists because getting your people to the same place shouldn't take an hour of texting. It shows you where your friends are already headed tonight — so your group goes together instead of stalling.
What Sway is
The coordination layer for going out. Starting with campus.
Sway shows you where your friends are already headed tonight, so your group goes together. See the night forming, tap “I'm going,” and skip the group-chat back-and-forth. Real names, and you pick who sees you.
Sway gives student-dense venues visibility into repeat behavior — how many come back, which nights build habits. All without replacing existing systems.
The whole loop is one tap: say you're going, and your group sees the cluster form. Tap “I'm here” when you get there. Ten seconds, phone away.
Sway is real people, not anonymous accounts — that's the safety feature. You always know exactly who's out, and only your friends can see where you're going.
What Sway is not
Sway is not a loyalty app, a payments tool, or a POS replacement. Here's what it's not.
Students host their own parties and run their own door. No tickets, no cover, no public feed to browse — you see a party because someone invited you.
Sway does not replace Toast, Square, Resy, or any payment system.
There is no transaction layer. Presence is the currency.
No tokens, no blockchain, no speculative infrastructure.
Venues see counts, never people. No names, no profiles, and any figure narrow enough to point at one person is withheld. They learn how many came back, never who.
Why campus first
Dense, repeated, social coordination.
Campus is the highest-density going-out environment that exists. Students go to the same bars every Thursday. They go to team nights, house parties, club events, games. It's four years of constant, overlapping plans — coordinated across a dozen group chats that never quite decide.
Nobody wants to be the one who missed where everyone went. Sway kills the 9pm "where is everyone" scramble — you see the night forming and your group goes together.
Student-dense venues have repeat customers they cannot count. A bar next to a college sees the same 200 students every week — but the POS only shows transactions. Sway tells them how many of those students had been in before.
Where this goes
Start with tonight. Become how a campus goes out.
Sway starts with one thing: getting your group out together on a Friday. Do that well across a whole campus, and Sway becomes the default way students coordinate real life — one node at a time.
One tap ends the group-chat stall.
The whole campus, moving together.