Spring 2026 pilot
Live at Gully's.
Built for campus density.
Sway ran a 9-week pilot at Gully's in Beverly, MA — a bar adjacent to Endicott College. No incentives. No paid marketing. No changes to staff workflow. What follows are pilot signals, not proven causal lift.
Endicott pilot — 9 weeks total
Gully's specifically
What we tested
A single venue. A real campus. No shortcuts.
Gully's — a bar adjacent to Endicott College in Beverly, MA. High student density, repeat traffic, existing regulars.
9 weeks of live deployment during Spring 2026. Long enough to see return patterns across multiple visits.
QR code check-in at the venue. Students downloaded Sway and tapped in on arrival. No staff involvement required.
Zero. No discounts, no drink specials, no giveaways, no paid marketing. Students participated because they wanted their nights remembered.
What we learned
Signals from 9 weeks of real-world participation.
81% of students who downloaded Sway completed at least one check-in. No discount. No reward. Just the product itself.
Of students who checked in at Gully's, 37% returned and checked in again. This is a pilot signal — we are building the infrastructure to measure this more rigorously at scale.
Gully's staff did not change a single workflow. No POS integration. No new hardware. No training. The pilot ran alongside existing operations without any friction.
Students identified themselves as 'founding users' of a new product and treated their Sway Card as something to build. That behavior was not incentivized — it emerged.
What this proves
The check-in behavior is real. The infrastructure works.
What remains to prove
Multi-venue. Multi-campus. Sustained over time.
Why Fall 2026 matters
Going from one venue to a campus participation graph.
Gully's proved the node. Fall 2026 proves the graph. We are expanding from one venue to a denser Endicott ecosystem — multiple venues, events, gyms, clubs, and student communities — to see what happens when presence is tracked across the whole campus.
Single-node participation creates a receipt.
Multi-node participation creates identity.